It’s all about freedom of choice. Whether to give in to progressive thinning of the hair, or react right away. We have the means to do it, and it comes from nature: a blend of pure extracts of 10 plants of great vitality and power.VIEW
We are what we eat, and so is our hair. Properly nourished hair stands out right away. Nutrisubstance deep nourishes and hydrates the hair and protects it from the action of free radicals. It dissipates the signs of chemical and mechanical stress so that the hair looks healthy and shiny.VIEW
Lotion Concentrée Homme
A toolkit for every man who wants to fight hair loss energetically. A male anti-hair loss* programme that stimulates new growth, reinforces the anchorage of the hair and lengthens its lifespan thanks to a pool of active ingredients of plant origin.VIEW
Lotion Concentrée Homme Shave
The first thing any man thinks about in the morning is his shave. Some like to wear a well-trimmed beard, while others prefer perfectly shaven skin. In either case, Medavita’s shaving line* is the perfect ally, thanks to the exclusive concentrate of active ingredients of plant origin it contains.VIEW
Acts on the body and volume* of the hair as if constructing a building, starting at the roots and working up to the tips: the secret is balancing the level of moisture in the hair fibre to obtain voluminous roots and a full-bodied hair shaft. The hair enjoys restored substance, softness, combability, and vaporousness, all ultra-light.VIEW
There are different types of dandruff, and Puroxine fights them all with the same purifying power. The secret behind this anti-dandruff* treatment is the combined action of Myrrh, Piroctone olamine and Salicylic acid, which limit bacterial proliferation and scaling of the scalp and reduce the quantity of micro-organisms (Pytirosporum and Staphylococcus aureus) responsible for itching.VIEW
Straight hair: a radical choice that becomes sublime when it achieves perfection. The filmogenous, anti-frizz, structuring properties of the active ingredients it contains allow Lissublime to facilitate hold in straight hair styles, while strengthening and intensely moisturising the hair.VIEW
Method, regularity, determination. The equilibrium of the scalp is a goal to be conquered day by day with Requilibre, a sebum balancing* programme that gently but decisively dissolves excess sebum, soothes itching and leaves the scalp deeply purified. So the hair stays clean longer.VIEW
Suppleness, softness, order and high definition: curly hair must be handled and valorised properly. Curladdict gives curly hair* great bounce and compacts scales. The antioxidant and revitalising properties of its active ingredients regenerate, reinforce and intensely moisturise the hair shaft.VIEW
Excessive sensitivity is something we need to learn to control. Velour is a calming and soothing* programme formulated to restore the skin’s natural equilibrium and alleviate irritation and reddening.VIEW
Hair colour is an investment to protect. Luxviva is a special colour protection* programme to help maintain the shine of freshly coloured hair, keeping colour bright, radiant and vibrant.VIEW
Prepares the scalp, eliminating everything that could hinder the action of active ingredients before treatment. Cutis Pura is a detoxifying* pre-shampoo programme that purifies the scalp, removing accumulated cells and sebaceous plugs so the skin can breathe again.VIEW
Dryness, microfractures, opacity. The sun can also damage the hair. Solarich is the specific Medavita sun* programme that protects the hair and restores what the sun exposure has impoverished.VIEW
Even the most rebellious hair can be tamed. The best way is with a conditioning and moisturising* post-shampoo treatment: Hydrationique. Its outstanding conditioning, hydrating and nourishing properties beautify the hair shaft.VIEW
Rely on the research and experience of Medavita.
Answer the following questions and you will
have the solution to your needs in just a few clicks.
Which is the area that needs a
- > Scalp
- > Hair lenghts
An innovative range of delicate,
For a new look that brings out the best in you. Choice is Colour and Care. It is Colour and Wellness. It is Colour and Beauty. Shine. Softness. Moisturising. Uniform Colour.
The perfect gift for
The natural colour that every woman wants.
From the Medavita tricho-cosmetic research, that has always combined skin care and hair care, cosmetic performance, scientificity and technical innovation, was born Luxviva self-protective permanent hair colouring cream.
Give new life to your scalp with Cutis Pura Detoxifying peeling!
Right away for you, the treatment for free! On the purchase of Lotion Concentrée Anti-hair loss intensive treatment and Anti-hair loss treating shampoo.
A revolutionary method for protecting and fortifying the hair fibre
while applying particularly aggressive technical chemicals.
TRY THEM ALL!
Shampoo + Mask Special Pack
From nature, the simplest solutions for the care, beauty and wellness of your hair.
The splendour of the stars.
The richness of the most precious oils.