TREATMENTS FOR HAIR LENGTHS

The hair has a heart of its own. Really! The hair is not just what you see with the naked eye. If you could zoom in a thousand times closer, you would be amazed at its structural composition. And this is what our formulas aim to treat: the heart of the hair.

AMINO CONCENTRÉE: TREATING THE HEART OF THE HAIR

If a protein is a puzzle, an amino acid is a piece in the puzzle.

Amino acids join together to form proteins. There are 20 amino acids, of which our body can syntetise only 11. The other 9, referred to as “essential amino acids”, must be introduced into our bodies in the form of food.

Amino Concentrée: what does it do? And where?

Amino acids act as “hinges” wherever there is something broken needing to be fixed. They are the ideal binder for every fragile fibre. Amino Concentrée is the product of study of the amino acids making up keratin, the protein that makes up the hair fibre. It is a complex of three pure amino acids, Serine, Treonine and Carbocysteine, which reach the innermost layer of the hair fibre. Their feature of being electrically charged allows these amino acids to selectively anchor to points where keratin is broken and repair it.

Double treatment action: direct and indirect.

The first action of Amino Concentrée is to repair the structure of the fibre. The second action is to trap the active ingredients conveyed by various specific treatments into the recomposed structure so that their effect will last longer. The three amino acids bind to keratin and condition it (closing over the scales), restructure it (filling and closing over the porosity of the hair) and reconstruct it (recomposing the correct rolling up of cortex fibres).

  • Nutrisubstance

    nourishing *

    Nutrisubstance

    We are what we eat, and so is our hair. Properly nourished hair stands out right away. Nutrisubstance deep nourishes and hydrates the hair and protects it from the action of free radicals. It dissipates the signs of chemical and mechanical stress so that the hair looks healthy and shiny.
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  • ß-Refibre

    reconstruction *

    ß-Refibre

    There’s something magical about reconstruction* of the hair fibre. ß-Refibre reconstructs, regenerates and reinforces the hair cuticle, while protecting the hair against damage caused by physiological processes (dehydration and ageing) and by chemical agents and environmental factors.
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  • Hairchitecture

    body & volume *

    Hairchitecture

    Acts on the body and volume* of the hair as if constructing a building, starting at the roots and working up to the tips: the secret is balancing the level of moisture in the hair fibre to obtain voluminous roots and a full-bodied hair shaft. The hair enjoys restored substance, softness, combability, and vaporousness, all ultra-light.
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  • Lissublime

    straightening *

    Lissublime

    Straight hair: a radical choice that becomes sublime when it achieves perfection. The filmogenous, anti-frizz, structuring properties of the active ingredients it contains allow Lissublime to facilitate hold in straight hair styles, while strengthening and intensely moisturising the hair.
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  • Curladdict

    curly hair *

    Curladdict

    Suppleness, softness, order and high definition: curly hair must be handled and valorised properly. Curladdict gives curly hair* great bounce and compacts scales. The antioxidant and revitalising properties of its active ingredients regenerate, reinforce and intensely moisturise the hair shaft.
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  • Luxviva

    colour protection *

    Luxviva

    Hair colour is an investment to protect. Luxviva is a special colour protection* programme to help maintain the shine of freshly coloured hair, keeping colour bright, radiant and vibrant.
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  • Solarich

    solar protection *

    Solarich

    Dryness, microfractures, opacity. The sun can also damage the hair. Solarich is the specific Medavita sun* programme that protects the hair and restores what the sun exposure has impoverished.
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  • Huile d'Étoile

    illuminante *

    Huile d'Étoile

    Shiny and glossy hair reflects light, and its splendour attracts attention. Considered a sign of beauty, our hair represents who we are, and is one of the first things people notice and remember about us.
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  • Choice

    Colour and shine *

    Choice

    Choice Glowing Shampoo and Glowing Mask are formulated for women who want unbeatable brilliance and shine* and who want to protect their hair, restoring its natural barrier and preventing dehydration.
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