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Half a century of history.

A lot has changed since Medavita was founded 50 years ago, but we still pursue the same ideals. All our products must offer the utmost efficacy right away, respecting the physiology of the scalp and hair. This means we cannot accept any compromises in our choice of ingredients: just essential oils and ultra-pure plant extracts selected with great care all over the world. And there are other people to take into consideration in the productive process: the people who work with us, and consumers. Efficacy, wellness and respect are Medavita’s keywords.


MEDAVITA, founded in 1963 and with its headquarters in Milan, is a family joint-stock company and the leading Italian brand for haircare treatments. The Company’s mission is to develop, manufacture and commercialise top-quality professional cosmetics for the beauty of hair. With more than 50 years’ experience in this industry, MEDAVITA maintains its steadfast vocation of providing the best service by offering a wide range of products that meet the most demanding needs created by the far-reaching cosmetics world of today.
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Research and Development

With a high level of industrial specialization, the new production unit combines innovation, flexibility and efficiency for a quick response to the necessities of the market.

  • – Scientific research
  • – Original patented formulas
  • – Partnerships with scientific research institutes and universities
  • – Controls on each production batch
  • – Efficacy and safety tests

A STRONG ITALIAN REALITY APPRECIATED IN THE MOST QUALITY-DEMANDING INTERNATIONAL MARKETS

We completely cover the domestic market with a sales-force of more than 100 exclusive representatives, a network reaching more than 13.000 salons. MEDAVITA products are sold in quite 40 countries in the world and the brand is continually expanding to new markets.

AN ANCIENT BUT FUTURE ORIENTED PRODUCT PHILOSOPHY INSPIRED BY NATURE, TESTED BY SCIENCE

Every one of our scalp and hair treatments contains materials of ethical, natural, strictly renewable origin. We’re proud to say we haven’t just jumped onto the bandwagon of “organic” cosmetics, but can claim to have always been “natural”. All our products must offer the utmost efficacy right away, respecting the physiology of the scalp and hair. There is not any compromise in our choice of ingredients: just essential oils and ultra-pure plant extracts selected with great care all over the world.