IDOL MAN. THE NEW RANGE CREATED SPECIALLY FOR CLASSY MEN.

IDOL MAN. THE NEW RANGE CREATED SPECIALLY FOR CLASSY MEN.

The male hair care market is expected to double over the next two years, guaranteeing an increase in the number of services offered and products sold in salons:
+27% GROWTH in global turnover in the sector from 2016 to 2020, according to a study by Ernst & Young*
24% CONSUMPTION of men’s toiletries out of the total annual expenditure in Italy*.
*Source ‘Il Sole 24Ore’
Men are becoming more and more conscious of their appearance, of the pleasure of grooming and defining a personal style that outwardly reveals their inner self.
Medavita has created a range which offers men new tools for them to express themselves and personalise their style.

It is called IDOL MAN and is a complete range of styling, shaving, care and colouring products for men whose standout features are its:

ELEGANCE: its sophisticated style is reflected in the contemporary luxurious packaging
PERFORMANCE: its high-performance products are in keeping with Medavita quality
PRACTICALITY: it is an essential but complete range for men who want a practical and effortless beauty routine.

The range is based on a complex of precious and powerful active ingredients:
AÇAI OIL, ARGAN OIL, AVOCADO OIL, ALOE VERA, COCOA BUTTER, BEESWAX, CHAMOMILE EXTRACT, COCONUT OIL, SUNFLOWER SEED OIL, CUPUAÇU BUTTER, JOJOBA OIL, SACHA INCHI OIL, SWEET ALMOND OIL, MINT OIL, SHEA BUTTER, LINSEED OIL, BRAZIL NUT OIL, WALNUT HULL EXTRACT, MACADAMIA OIL.

THE PRODUCTS.

Styling. A range of top-quality products in signature Medavita style.
Waxes and gels give hair structure and style definition. Maximum freedom of expression: slick ultra-shiny looks; sculpted volumes; soft, medium and extra-strong holds.
Shave & care. Products to groom beards and protect sensitive facial skin. Shaving cream, high-precision beard gel, balms and soothing oils to nourish and moisturise men’s skin.
Male Color. Him, the new men’s colouring service which CONCEALS WHITE HAIR. For natural white hair coverage. A rapid, discreet service that takes just 5 minutes.

TOOLS & MERCHANDISING.

A wide range of professional products and accessories designed to give hair professionals the tools they need to meet the many treatment and grooming needs of their male customers and help them in their role as image creators.

TRAINING RESOURCES.

1. IDOL MAN WORKSHOP. Presentation of hair and beard cuts and men’s colouring. The latest news, styles and trends from the world of Idol Man.

2. IDOL MAN STEP BY STEP. Viewing and recreation of men’s Spring-Summer and Fall-Winter hair trends. Learning more about and how to reproduce the style details of the latest men’s trends.

3. BEARD AND STYLE. Advanced techniques for beard styling and grooming. How to perfect these techniques to broaden salon services.

With its new Idol Man range, Medavita renews its commitment to developing personal style, offering men new and powerful tools for them to express themselves. The products meet men’s multiple needs, ranging from hair and scalp care and treatments to hair styling, colouring and beard care, combining hair protection, top-quality formulas, unbeatable performance and attention to the latest fashion and beauty trends – all with Medavita’s signature style.

BE YOURSELF, BE YOUR IDOL. That is our message, so every man can express his own personal Style, find harmony between his inner being and outer self, between substance and appearance, and tell his story freely to the world.

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