An innovative range of delicate,
For a new look that brings out the best in you. Choice is Colour and Care. It is Colour and Wellness. It is Colour and Beauty. Shine. Softness. Moisturising. Uniform Colour.
The natural colour that every woman wants.
From the Medavita tricho-cosmetic research, that has always combined skin care and hair care, cosmetic performance, scientificity and technical innovation, was born Luxviva self-protective permanent hair colouring cream.