CHOICE NEW COLOURING TREATMENTS.

Precious range of colouring treatments with natural active ingredients ammonia free.


• Excellent coverage of white hair
• Brilliant, shiny, deep reflexes
• Extreme hair softness

A NEW WORLD OF IN-SALON COLOUR
Choice is not just a product, but an integrated colour system. A complete service that allows you to work simultaneously on the different needs of the roots, length and ends, to create customised colour:

CHOICE COLOR
Demi-permanent colour – to colour your hair base

CHOICE COLOR NON COLOR
Acid colouring – to show reflexes to their best advantage and create colour effects

CHOICE MASK
Colour masks – to enliven colour at home between salon appointments

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