Colour and shine *
Choice, a real beauty treatment for your hair. Choice is Care. Wellbeing. Beauty.
Colour and shine*.
Choice, a real
beauty treatment for your hair.
Choice is Care.
Choice Glowing Shampoo and Glowing Mask are formulated for women who want unbeatable brilliance and shine* and who want to protect their hair, restoring its natural barrier and preventing dehydration.
Is your hair dull and lifeless?
Check out the new beauty ritual for your hair: Choice Glow.
– Glowing shampoo → nourishes the hair fibre and leaves it looking glossy
– Glowing mask → conditions hair deep down and leaves it looking glossy
The active ingredients
1 Amino concentrée
Properties: restructures the fibre, protects.
2 Blueberry seed oil
Properties: Nourishes and restructures hair. Reduces porosity. Restores shine
and makes the cosmetic colour last longer.
Properties: Invigorates tired, dull-looking and weak hair, nourishing, hydrating and regenerating.
4 Coconut oil
Properties: Emollient, nourishing, glossy effect.
5 Linseed oil
Properties: With powerful nourishing properties, it has a revitalising action on hair and a draining effect on the scalp.
6 Sacha Inchi oil
Properties: An excellent natural antioxidant, it nourishes intensely, restructures and protects hair, preventing dehydration.
7 Moringa oil
Propriétés: Protects hair and leaves it looking glossy, restoring volume and vitality.
8 Sweet cyperus oil
Revitalises and nourishes but is non-greasy. It makes hair easy to comb, soft and shiny.