• Blondie
    Colors

    blondie *

    Blondie
    Colors

    The Blondie range by Medavita meets the functional and treatment needs of all blondes, with solutions for colouring.
    DISCOVER ALL PRODUCTS
  • Blondie
    Bleachings

    blondie *

    Blondie
    Bleachings

    The Blondie range by Medavita meets the functional and treatment needs of all blondes, with solutions for lightening.
    DISCOVER ALL PRODUCTS
  • Luxviva.
    My natural color

    luxviva *

    Luxviva.
    My natural color

    Luxviva is the innovative permanent colouring cream that ensures the intensity of natural hair colour, thanks to a total white hair coverage combined with exclusive nourishing and protective natural active ingredients, whose cosmetic action gives the hair shine and silkiness never seen before.
    DISCOVER ALL PRODUCTS
  • Choice
    color

    choice *

    Choice
    color

    Choice color. Colore demi permanente delicato in crema. Con olio di semi di Mirtillo e Olio di Cumino nero Ammonia Free e PPD Free.
    DISCOVER ALL PRODUCTS
  • Choice color
    non color

    choice *

    Choice color
    non color

    Semi-permanent, ammonia-free oleo-gel colour with acid pH, Amino Concentré and Bilberry seed oil. Enriched with a special conditioner that smooths hair, seals scales and enhances natural colour shin. Ammonia Free
    DISCOVER ALL PRODUCTS
  • Choice Color Non Color
    Natural Root

    choice *

    Choice Color Non Color
    Natural Root

    The new colour product with acid pH that illuminates and covers hair.
    DISCOVER ALL PRODUCTS
  • Choice
    mask

    choice *

    Choice
    mask

    Choice mask. Color enhancing hourishing hair mask. Makes hair brilliant, conditioned, nourished, intensifies cosmetic colour. Enhances natural or cosmetic colour. Tones up highlights. Tones up white/salt and pepper hair.
    DISCOVER ALL PRODUCTS
  • Him
    Male Color

    man *

    Him
    Male Color

    Him: man color for natural white hair coverage.
    DISCOVER ALL PRODUCTS
  • Curladdict
    perming system

    curly hair *

    Curladdict
    perming system

    This unique system combines long-lasting defined curls with unbeatable support and weightless, bouncy movement without needing a heat source.
    DISCOVER ALL PRODUCTS