• Blondie
    Bleachings

    blondie *

    Blondie
    Bleachings

    The Blondie range by Medavita meets the functional and treatment needs of all blondes, with solutions for lightening.
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  • Blondie
    Colors

    blondie *

    Blondie
    Colors

    The Blondie range by Medavita meets the functional and treatment needs of all blondes, with solutions for colouring.
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  • Luxviva.
    My natural color

    luxviva *

    Luxviva.
    My natural color

    Luxviva is the innovative permanent colouring cream that ensures the intensity of natural hair colour, thanks to a total white hair coverage combined with exclusive nourishing and protective natural active ingredients, whose cosmetic action gives the hair shine and silkiness never seen before.
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  • Choice
    color

    choice *

    Choice
    color

    Choice color. Colore demi permanente delicato in crema. Con olio di semi di Mirtillo e Olio di Cumino nero Ammonia Free e PPD Free.
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  • Choice Color
    Elite

    choice *

    Choice Color
    Elite

    High-definition permanent colouring cream. With Choice Color Elite, colour reaches its highest intensity and definition, thanks to the DEEP MIRRORING PIGMENTS. Ammonia Free. PPD Free. SLS and SLES Free. No limits.
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  • Choice color
    non color

    choice *

    Choice color
    non color

    Semi-permanent, ammonia-free oleo-gel colour with acid pH, Amino Concentré and Bilberry seed oil. Enriched with a special conditioner that smooths hair, seals scales and enhances natural colour shin. Ammonia Free
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  • Choice
    mask

    choice *

    Choice
    mask

    Choice mask. Color enhancing hourishing hair mask. Makes hair brilliant, conditioned, nourished, intensifies cosmetic colour. Enhances natural or cosmetic colour. Tones up highlights. Tones up white/salt and pepper hair.
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  • Choice Color Non Color
    Natural Root

    choice *

    Choice Color Non Color
    Natural Root

    The new colour product with acid pH that illuminates and covers hair.
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  • Him
    Male Color

    man *

    Him
    Male Color

    Him: man color for natural white hair coverage.
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  • Curladdict
    perming system

    curly hair *

    Curladdict
    perming system

    This unique system combines long-lasting defined curls with unbeatable support and weightless, bouncy movement without needing a heat source.
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