The Blondie range
by Medavita meets
the functional and
treatment needs of all blondes.
The Blondie range by Medavita meets the functional and treatment needs of all blondes, with solutions for lightening, colouring and caring for each of its infinite shades: from cooler, more silvery tones to the warmer, richer shades of wheat and honey blonde.
Just like our skin, the wellbeing of our hair is closely linked to our body’s ability to react to changes in our metabolism, stress and other external factors that take their toll, like the passing years and air pollution.
THE BEST VERSION
To achieve healthy, glossy hair – especially if it is bleached – we are now looking to the latest innovations in skincare for inspiration, choosing formulas rich in active ingredients that deliver unsurpassable results.
THE ACTIVE INGREDIENTS
1 Hyaluronic Acid
Hyaluronic acid is one of the main constituents of the extracellular matrix, an essential element of all connective tissue. It is one of the most effective treatments for improving the quality and thickness of hair and has beneficial properties for both the scalp and hair shaft. It hydrates and nourishes, two important actions for healthy-looking hair.
This plant-based active ingredient is often found in natural cosmetics due to its powerful antioxidant, anti-ageing, soothing, antimicrobial and emollient properties which are attributed to the amount of iron and amino acids it contains.
In hair care, amaranth proteins are particularly effective at repairing damage, detangling knots and eliminating frizz.
This fibre is able to improve epithelial tissues, leaving hair stronger and healthier. Collagen-based treatments help regenerate damaged hair, as they rebuild the hair’s structure for extra elasticity, body and shine. Collagen is crucial for the strength of our hair and, when combined with hyaluronic acid, it works like a kind of filler on two levels: on the surface of the hair fibre, where chemical treatments and atmospheric agents can cause damage, and inside, where the beauty of our hair can be affected by ageing.
4 Vitamina E
Vitamin E is a powerful antioxidant in nature and, as well as offering great benefits for the human body, it can also block production of free radical.
Ceramide gives hair exceptional shine and strength, it protects the colour and has a smoothing, anti-frizz effect. It also creates a protective barrier over the skin and hair which helps prevent breakage over time.